How do great brands get their creative right during and after this global crisis? Chief Creative Officer at PWC Russel Howcroft speaks with consumer psychologist and founder of creative agency 'Thinkerbell' Adam Ferrier to learn his inside secrets on keeping your team creative, what brands can be doing to differentiate themselves and how creativity can solve everything. 

How to be an authentic influencer and how brands can best collaborate and leverage online communities. Chief Creative Officer at PWC Russel Howcroft chats to 'I Heart Bargains' founder Chelsea Thomas on starting, growing and then dismantling a brand.

How to build a strong brand and be an authentic influencer with Chelsea Thomas

Newly appointed M&C Saatchi CEO Justin Graham discusses the power of creativity across all aspects of business. Chief Creative Officer at PWC Russel Howcroft speaks to Justin on how his company has embraced the current climate to their advantage.

How will creativity impact how we run our businesses in the future with Justin Graham

Hear from Zoe Foster Blake on how she built an enduring brand and why authenticity is more important now than ever. Chief Creative Officer PWC Russel Howcroft explores Zoe’s secrets to success in building her international brand 'Go-To' and the impact of the current Covid pandemic on her business strategy.

Candid advice for building a successful brand with Zoe Foster Blake

Why is it so important to stay visible during this pandemic and beyond? Chief Creative Officer at PWC Russel Howcroft speaks with Virtual Marketing Professor Mark Ritson about maintaining ad spend in a recession, signalling and why now is not the time to go dark when it comes to your marketing spend.

How to build a strong brand during a pandemic with Mark Ritson

Getting creative during a crisis with Adam Ferrier

Why getting your branding and marketing right during this time is the single most important thing you can do. Chief Creative Officer at PWC Russel Howcroft speaks with the Godfather of effectiveness Peter Field and gets some key insights around maintaining brand awareness, share of voice and brand fame. 

The secrets to getting your branding right with Peter Field

During this time of mass upheaval it's more important than ever to find ways to innovate. Chief Creative Officer at PWC Russel Howcroft chats with CEO at TBWAMelbourne, Kimberlee Wells to find out the secrets behind her success, what it’s like working with the UN and World Health Organisation, and how to be useful when so many brands are becoming useless. 

Innovating during a pandemic with Kimberlee Wells

What are the opportunities for brands during the COVID-19 pandemic? This SCA series, hosted by Chief Creative Officer of PWC Russel Howcroft, explores the changing landscape of marketing. Each episode of Brand New World will explore the new paradigm of marketing and how the world is changing and adapting to a new normal and will give you the trade insights and opportunities that are waiting for you and your brand on the other side of this global shift in how we do business. Discover why it’s never been more important to invest in your brand and why advertising will deliver successful outcomes for organisations both now and in the future.

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